Podcasting Directory
We researched three years' worth of angry comments -- posted on internet forums and blogs and filed with the Advertising Standards Council -- directed at radio ads. The result? Our Top 5 Countdown of what listeners hate about radio commercials. (Think of it an as an ad-visory.)
Effective, business-building radio commercials start with a great Creative Brief. In this conversation, we discuss Steps 1 to 5 (of 10) in the development of a great Brief.
Why, in addition to having great radio commercials, you also need great airtime schedules. And some ideas about how to get them.
How flawed premises, faulty facts, and fake performances can ruin the effectiveness of your radio commercials.
Why radio commercials should be created with the same care as other marketing communications, like print ads.