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Gabe McIntyre is compiling a sort of Web 2.0 history and is asking people to describe how they learned about various Web 2.0 sites: Flickr, YouTube, Facebook, and Twitter. Was it at a conference, an e-mail, a colleague, a commercial, blog post, etc.? Here's my answers...
I first learned about Flickr sometime in 2004. I was looking for a good way to post photos from my camera phone directly onto my blog. This was still very hard to do -- in fact, if you used blogger, there was no way to post images without using another service. There were several tiny services to help people do this, but not many that supported uploads directly from the camera phone. There was buzz around the blogosphere about Flickr mostly because of this camera phone enabling functionality and automatic blog posting.
I first learned about Facebook in spring of 2005. I was at a conference at Brown University in Rhode Island. I had joined Friednster about a year before, but had gotten pretty bored with it already. At first it was funny -- the whole social networking thing, and seeing the vast amount of people you were connected with via six degree separation. Friendster really took off in a big way. I was in grad school at the time and everyone was using it, students and faculty. But then, people seemed to get bored with it all at once. I was at this conference at Brown and I was talking to a student who was telling me that everyone was now joining MySpace. I thought she was talking about MSN Spaces, which was Microsoft's recently launched Blogging platform. I was shocked -- everyone was using My Spaces?!?! No, she told me, there's all these bands on MySpace -- Its like Friendster, but its cool. Oh, and there was this other thing that everyone was joining too -- it was called The Facebook, but you needed a college .edu email address. I had recently completed my grad school study at Parsons, and still had my school's .edu email address, but The Facebook seemed like it was for people still in undergrad. I didn't join The Facebook till a year later in 2006, just to check out what was going on -- it was getting a lot of buzz as the number 2 network behind MySpace. At that time, Facebook was just now opening up to high school students. My step-sister in high school immediately added me as a friend. She remained my only friend on Facebook until they began opening the site to non-.edu email addresses.
I first learned about YouTube on the Videoblogging email list in the summer of 2005. Steve Chen, the co-founder of YouTube, joined the list and announced their early beta launch. Steve and I corresponded via email at that time. We talked about RSS syndication and I was encouraging him to allow YouTube videos to be downloaded (eg. through FireAnt). This was clearly not part of their plan -- they wanted to allow embedding but not downloading. Steve told me that there was a lot of venture capital money flowing in Silicon Valley. It was clear that they wanted to build a "Flickr for video" and the plan seemed to flip it quickly. I didn't really understand the SIlicon Valley culture being in NYC -- I had never been to the Bay Area. I was organizing a videoblogger's event and screening at the Apple store in NYC, and Steve asked me if one of his colleagues in NYC could present YouTube. I agreed to allow them to present, although some of the other videobloggers were not happy about this at the time because YouTube was apparently too "commercial." YouTube seemed to be a clone of an NYC-based site called Vimeo, which was founded by the guys who made CollegeHumor.com. YouTube was brand new, and they were trying to get people to upload videos by giving away an iPod Nano each day. By later in 2005, it was clear that YouTube had shifted focus -- they were not "Flickr for video" anymore, that was too small. They were going to be "MySpace for video"!! A lot of people think the big turning point for YouTube was the SNL "Lazy Sunday" video. I don't think that's true -- before that, YouTube was actually blocked by MySpace. MySpace users could no longer embed videos from YouTube on their profiles. YouTube's PR crew went on a rampage, and suddenly there were hundreds of articles written about how the MySpace Goliath was blocking poor little YouTube David. MySpace was super hot and any article written about MySpace was picked up and spread by the devoted users of MySpace. Suddenly all the MySpace users knew about YouTube, and a lot of them were upset. YouTube fanned these flames. Finally MySpace gave in to user demand and turned off the block -- YouTube videos could now be posted on MySpace profiles again. MySpace and YouTube were now officially linked together in people's minds. Shortly after, "Lazy Sunday" dropped and YouTube had zoomed to another level. YouTube's worth in acquisition later in 2006 was triple that of MySpace in 2005.
I first learned about Twitter in July 2006. I was at a party in SF called the "Valley Schwag Hoedown" at RubyRedLabs. The event had a "fashion show" where party-goers showed off their "schwag" (web 2.0 company t-shirts and gear). Irina Slutsky was the MC for the fashion show. I ran into Noah Glass at the party -- he was the co-founder of ODEO and Twitter. Noah told me that he and his team had created this new thing that was all about "status," i.e. what is your current mood? what are you feeling right now? what are you doing? It was all about sending/receiving updates via SMS, and they had a neat SMS interface for joining, signing up friends, etc. I thought that was cool because you could do a lot of functions all through the phone without using a website -- kind of like Dodgeball, but it was a little easier (of course you had to know all the SMS commands). Noah sent me an SMS and I responded to it, which automatically signed me up for "Twttr" and created a friend relationship between me and Noah. For the next day or so, I got dozens of SMS updates from Noah via Twttr. I signed on to the Twttr website and shut off the SMS functions. I had already been through this with Dodgeball -- it was just too annoying. I thought about Twitter and little more, and then realized all of a sudden that these guys were brilliant if they had found a way to get a fraction of a cent kickback from all those SMS messages -- it was clear that Twitter was designed to get users to send and receive a TON of SMS messages. I later learned that they don't get any money for all those messages, in fact they are paying the cell carriers for all those bulk SMS messages -- bummer.... My Twitter account remained fairly dormant until March 2007 when Twitter really took off at the SXSW conference. People were signing up and twiterring constantly. It was a great way to learn what was going on at SXSW, especially since I couldn't attend the conference this year.
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