We are live streaming sessions from WOMMA's word-of-mouth marketing summit today and tomorrow. You can check out the stream here.
UPDATE: Archived Summit 08 content can be seen here. An example can be seen above.

I will be broadcasting live from Ben McConnell and Jackie Huba's SWOMfest '08 in Austin, October 30. Using my N95, run thru Qik.com over AT&T's 3G network into Mogulus, as seen here in player above.

Follow-Up: I turned off the live player and have instead embedded the opening minutes of SWOMfest: A Zombie Dance to MJ's Thriller, and Ben McConnell's opening remarks. Be patient...it takes 50 seconds till the zombies come out... More of our SWOMfest video content can be seen here on our qik channel and a revolving selection here on the SWOMfest mogulus channel we built.

The Brief:
In early 2008 PUMA Running began sponsoring up and coming Jamaican sprinter Usain Bolt. On May 31 Bolt surprised the running world by setting a new world record in the 100m, and it was decided to create a video “blogumentary” following Bolt as he prepared for and competed in the 2008 Beijing Olympics. A flash based site and game was built to contain the program, but how to attract online running communities and the wider world of Olympic enthusiasts? What word-of-mouth and social media strategies could be used to involve viewers, improve SEO, and drive traffic to chasingbolt.com?

coBRANDiT’s Role:
In the space of 4 weeks we developed a multi-faceted social media outreach strategy that consisted of distribution to 15+ video sharing and social networking sites, as well as a branded Facebook application with a related cross-platform video widget. We optimized the videos within networks, responded to commentary, reached out to top running and olympic bloggers to gain choice placement, managed ad buys supporting the program, and ran a user-generated photo contest through the Chasing Bolt Facebook app. During the month of August, 12 videos were sent from Beijing to us for distribution and optimization, resulting in over 2 million views, a 64% increase in PUMA-related online chatter, and on August 20th the greatest number of daily uniques for any PUMA web property ever.

UPDATE: On November 14th 2008 this program received an Award of Excellence from the Society for New Communications Research.

“coBRANDiT put together a great social media campaign, the results of which exceeded our expectations. They know the space very well and are very easy to work with. I highly recommend coBRANDiT.”
-–Matt Taylor, Global Manager, PUMA Running

“coBRANDiT has been an incredible help to PUMA in areas from consumer research to digital campaign launches, always bringing fresh ideas and seeing them through to execution. Their passion and energy lifts up our entire team.”
--Ryan Eckel, Group Head, Marketing Strategy and Operations, PUMA AG

**Note: coBRANDiT has also conducted man-on-the street video research for PUMA in top markets such as Paris, London and NY; produced internal sales vids for PUMA Running; and consulted on social media and word-of-mouth programs off and on since 2004.

This is hot off the press, I'll write up a complete case study soon. We shot the above video last week in Dublin, Ohio documenting the ADA Midwest's Refuel with Chocolate Milk program. This part of the program aims to spread awareness at high school football games. The program is managed by Fizz, who brought us into the project.

"The coBRANDiT team really knows what they're doing. With work from Sixthman to Chocolate Milk they bring some great creative ideas to the table. They always deliver results and they do it within your time frame and do it with class. I highly recommend their work."
--Tyson Yirak, Director of Operations, Fizz

The Brief:
Athlete’s Performance provides training staff, facilities, and equipment to top athletes in the NFL, NBA, MLB, and many other sports. For the launch of their new consumer focused website coreperformance.com Athlete’s Performance required interview and demonstration videos shot on location with their coaching staff, as well as long-term social media video capabilities and strategic assistance.

coBRANDiT’s Role:
Working with Core Performance’s site editors, coBRANDiT shot interviews in Boston and Phoenix, creating over 40 2-3 minute HD videos in the space of about four weeks. We developed custom compression specs and delivered finished flash video ready to be uploaded to coreperformance.com’s servers ahead of schedule. As an ongoing partner to Athlete’s Performance, coBRANDiT continues to provide regular video content for coreperformance.com, and assists with strategic facilitation of social media video strategy.

“We needed storytellers experienced with video production and coBRANDiT did an excellent job. By helping us translate our needs into video presentations they really helped me sell-in to our organization just how we can use video to help out users out.”
--Sean Bohan, VP Strategy & Production at Athletes' Performance

The Brief:
DailyGrommet.com is a web retailer hooked in to social media. Daily Grommet is “a place to learn about, and buy, one great product a day. Our promise to you is to offer fresh finds, and true stories, every day.” Launched in mid-October 2008, Daily Grommet emphasizes community, and stays connected to it’s audience with widgets, blog posts, twitter, and numerous social networking sites. Founders Jules Pieri and Joanne Domeniconi knew daily video would be a key storytelling component, but had no video production or distribution experience.

coBRANDiT’s Role:
Every weekday we produce a 2 minute video which features Jules and Joanne (and others) talking about their product offerings; the vids are distributed on 9+ social media video sites as well as on Grommet's homepage. We built a simple studio in the Daily Grommet offices for regular shoots, and work with Jules and Joanne to integrate manufacturer videos and their own Flip Video content. We also produced introductory and “about” videos for the site launch, and continue to offer strategic counsel relating to social media video. Video upload and optimization is handled by our distribution partner Pandemic Labs.

“I hired coBRANDiT to produce our daily videos for www.dailygrommet.com. This was a big decision because our team had no expertise in this area and we really needed pros… coBRANDiT is delivering on all counts. They are highly dedicated, make us sound way better than we should, and really add valuable experience, creativity, and perspective to the whole project. Our video shoot day is becoming a highlight of the week… Great work!” --Jules Pieri, Founder, Daily Grommet